Amazon India and NeuralGarage's VisualDubTM Redefines Multilingual Lipsync in Ads
NeuralGarage and Amazon India Set a Global First with Multilingual Lipsync and Generative AI
31 May 2023
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Kunal Tyagi
NeuralGarage's VisualDubTM has become the first-ever implementation of generative AI for multilingual lipsync in advertising.
The collaboration between NeuralGarage and Amazon India resulted in native and authentic visual dubbing for Amazon's ad campaigns in multiple regional languages.
VisualDubTM's language-agnostic capabilities provide a visually authentic experience by syncing the dubbed content seamlessly with the actors' lip and jaw movements.
In a groundbreaking achievement, NeuralGarage's generative AI technology, VisualDubTM, has made history by becoming the first-ever implementation of generative AI for multilingual lipsync in advertising. This innovative technology has enabled NeuralGarage to collaborate with Amazon India, creating native and authentic visual dubbing for their Amazon Daily and Amazon Fresh advertising campaigns. With VisualDubTM's language-agnostic capabilities, dubbed content now appears natural and syncs seamlessly with the lips and jaw movements of the actors, offering a visually authentic experience for regional viewers.
NeuralGarage, a deep tech startup based in Bengaluru, has disrupted the advertising and marketing domain with its proprietary technology, VisualDubTM. Traditionally, advertising creatives and marketing content in India were produced in one language and then dubbed into several others, often resulting in inauthenticity for regional viewers. NeuralGarage's solution addresses this challenge by making the content appear native and local through multilingual lip sync. This breakthrough technology has the potential to significantly enhance the connection between brands and regional consumers.
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NeuralGarage's collaboration with Amazon India for their Amazon Daily and Amazon Fresh ad campaigns represents a global first-use case of integrating generative AI technology in multilingual lipsync. With VisualDubTM, Amazon India was able to visually dub its ad creatives into seven different regional languages, ensuring a personalized experience for viewers across the country. This collaboration not only showcases the power of NeuralGarage's technology but also highlights Amazon's commitment to pushing the boundaries of innovation in advertising and marketing.
NeuralGarage's success in executing this generative AI solution at scale across multiple languages and longer dialogues is truly remarkable. It demonstrates the immense potential of the Indian startup ecosystem and sets a precedent for similar ventures. In a country with over 22 primary languages, there is a growing need to personalize the content on digital platforms, OTTs, theatrical releases, and broadcast networks. NeuralGarage's VisualDubTM is poised to play a vital role in addressing this need, not just within India but also on a global scale.
Generative AI technology, such as VisualDubTM, holds great promise for advertisers, content creators, and filmmakers in synchronizing lip movements with dialogue, fostering a stronger connection with consumers. India's rich cultural heritage and linguistic diversity make it an ideal market for this technology, but the impact is likely to extend worldwide. As AI continues to shape various industries, NeuralGarage's dedication to innovation and its commitment to revolutionizing content creation and consumer experiences position it as a leader in the field. With VisualDubTM, NeuralGarage is poised to continue its momentum and drive the future of technology development in this space.
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