FirstCry's GlobalBees teams up with global brands to expand Indian e-commerce options
GlobalBees expands Indian e-commerce with international brand partnerships.
12 April 2023
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Abhisek Dash
GlobalBees, a subsidiary of FirstCry, has signed licensing agreements with international brands to sell their products both online and offline in India.
This move will enable GlobalBees to offer Indian consumers more options while providing global brands with a foothold in the Indian market.
With the rapid growth of India's e-commerce market, GlobalBees' licensing deals with international brands could help bridge the gap between global and local products.
GlobalBees, a subsidiary of FirstCry, has partnered with various international brands by signing licensing agreements to sell their products both online and offline in India. This strategic move is expected to provide Indian consumers with more choices while also allowing global brands to establish a presence in the Indian market.
GlobalBees has signed licensing agreements with several international brands such as Bio-Oil, Nubia, and Mamas & Papas, to name a few. These brands will be sold through different e-commerce platforms and physical retail stores. GlobalBees will manage everything from sourcing the products to marketing and sales, making it a convenient option for international brands to enter the Indian market.
GlobalBees is a well-known player in India's e-commerce industry, primarily focusing on the beauty and personal care segment. The company already has a portfolio of over 10 brands, including Mamaearth, The Moms Co., and Sugar Cosmetics, which it sells both online and offline. With the inclusion of international brands, GlobalBees aims to further enhance its position in the Indian market and offer customers a wider range of options.
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The Indian e-commerce market has been experiencing rapid growth, and there has been a shift towards online shopping in recent years. With the Indian government's focus on promoting local manufacturing and consumption, GlobalBees' licensing deals with international brands could help bridge the gap between global and local products.
In conclusion, GlobalBees' licensing agreements with international brands like Bio-Oil, Nubia, and Mamas & Papas will enable these brands to enter the Indian market through both online and offline channels. This move is expected to offer Indian customers more choices while helping global brands establish a foothold in the Indian market. With the e-commerce market continuing to grow rapidly in India, GlobalBees' expansion could help bridge the gap between global and local products.
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