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Former BharatPe Co-Founder Launches Third Unicorn, Targets Fantasy Sports Market with CrickPe App

Ashneer Grover's Third Unicorn Plans to Shake Up the Market Without VC Capital

27 February 2023

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Kunal Tyagi

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  • Third Unicorn, co-founded by way of former BharatPe MD Ashneer Grover and his spouse Madhuri Jain, is entering the myth sports style with a new app referred to as CrickPe.

  • Through 2023, the Indian fantasy sports market is expected to be worth $1.5 billion, but it will also encounter regulatory obstacles.

  • It is still unclear whether Third Unicorn will be successful in the competitive fantasy sports market, but its unique value proposition and marketing strategies could give it a boost.

Ashneer Grover, a former BharatPe co-founder, and MD, and his wife Madhuri Jain have started a new initiative called Third Unicorn to break into the fantasy sports market with a new app called CrickPe. Sources claim that the company has been working on the app for the past four months with plans to release it soon. The CrickPe website appears unfinished and has placeholders next to the founders' names, but it describes itself as a premier sports website for cricket enthusiasts.


For Third Unicorn's CrickPe to gain momentum and garner attention in the notably competitive myth sports field, it is anticipated that it will provide advantageous benefits and shrewd marketing. Nonetheless, CrickPe's future remains dubious, especially in comparison to other installed cricket fable apps. Pinnacle cricket players might also be difficult to include because they typically have good judgment and are aware of the cost of any platform.


Grover recently suggested on LinkedIn that Third Unicorn wouldn't need any VC funding and would instead be a "market-shaking" business. The company intends to limit the number of employees to 50, indicating a focus on quality above quantity. Despite leaving BharatPe and having a very public argument with the board, Grover is still a prominent figure in the Indian startup community. His presence as a shark on the first season of Shark Tank in India and the publication of his book kept him in the news.

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The Indian fantasy sports sector has grown significantly in recent years; according to a report by the Indian Association of Sports Gaming, the market will be worth $1.5 billion by the year 2023. However, the industry has also had to deal with regulatory issues, since several states, including Tamil Nadu and Andhra Pradesh, have outlawed online gaming services, including fantasy sports.


The introduction of the Third Unicorn into the delusion sports business might be seen in this sense as a risky move. Notwithstanding these obstacles, the company could succeed if it can develop a devoted customer base and offer a distinctive fee offering. The commercial performance of Third Unicorn's CrickPe is yet unknown, but it is expected to be a fascinating addition to the already crowded field. As mythical sports continue to grow in popularity in India, original ideas and distinctive features will be essential for differentiating oneself from competitors.

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