Former BharatPe Co-Founder Launches Third Unicorn, Targets Fantasy Sports Market with CrickPe App

Ashneer Grover, a former BharatPe co-founder, and MD, and his wife Madhuri Jain have started a new initiative called Third Unicorn to break into the fantasy sports market with a new app called CrickPe. Sources claim that the company has been working on the app for the past four months with plans to release it soon. The CrickPe website appears unfinished and has placeholders next to the founders' names, but it describes itself as a premier sports website for cricket enthusiasts.

For Third Unicorn's CrickPe to gain momentum and garner attention in the notably competitive myth sports field, it is anticipated that it will provide advantageous benefits and shrewd marketing. Nonetheless, CrickPe's future remains dubious, especially in comparison to other installed cricket fable apps. Pinnacle cricket players might also be difficult to include because they typically have good judgment and are aware of the cost of any platform.

Grover recently suggested on LinkedIn that Third Unicorn wouldn't need any VC funding and would instead be a "market-shaking" business. The company intends to limit the number of employees to 50, indicating a focus on quality above quantity. Despite leaving BharatPe and having a very public argument with the board, Grover is still a prominent figure in the Indian startup community. His presence as a shark on the first season of Shark Tank in India and the publication of his book kept him in the news.