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India's largest broker Zerodha partners with fintech platform Smallcase for AMC operations

Zerodha and Smallcase team up to offer low-cost mutual funds to a new generation of investors

13 April 2023

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Kunal Tyagi

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  • Zerodha Broking Ltd. has teamed with the fintech platform Smallcase to go into the mutual fund market in India.

  • To develop straightforward, affordable passive mutual fund solutions for regular investors, Smallcase will assist Zerodha.

  • With a selection of stocks and ETFs available for investment, the joint venture has gotten SEBI's clearance and seeks to boost capital market participation in India.

The largest brokerage in India, Zerodha Broking Ltd., has announced a partnership with the fintech platform Smallcase to enter the mutual fund industry. After gaining preliminary clearance from the Securities and Exchange Board of India (SEBI) to establish an asset management business, this action was taken. Due to Smallcase's expertise in creating investment products, the brokerage business chose to work with it while it awaited final clearance for mutual fund operations. To produce straightforward, affordable passive mutual fund solutions for investors, Smallcase will assist Zerodha.


Vasanth Kamath, the CEO of Smallcase, stated his excitement about collaborating with Zerodha to expose a new generation of investors to mutual funds. Smallcase counts Amazon and Zerodha among its investors. The future AMC will be a partnership between Smallcase and Zerodha, and it will make advantage of the shared principles and knowledge of the two businesses to build a long-lasting fund house.


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The joint venture has already received approval from capital markets watchdog SEBI, and the new asset management firm will provide investors with access to a selection of equities and ETFs. With the correct combination of goods, services, and technology, mutual funds are considered a tool to accelerate the trend of increasing individual investors' engagement in the capital markets.


42 mutual fund companies are now in charge of managing 40.5 lakh crore rupees worth of assets in India. Bajaj Finserv Mutual Fund, the newest participant, has submitted draught paperwork to SEBI in preparation for the launch of seven schemes in the debt, equity, and hybrid markets. With the joint venture between Zerodha and Smallcase, there is a chance to provide mutual funds to more investors, especially those who choose straightforward and affordable passive products.


In conclusion, the partnership between Zerodha and Smallcase to launch a new asset management firm is a significant advancement for the mutual fund sector in India. By utilizing the same beliefs and knowledge of the two businesses, the joint venture seeks to provide straightforward and affordable passive mutual fund products to a new generation of retail investors. The new fund company is prepared to have a huge influence on India's mutual fund industry because SEBI has already given its clearance.

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