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Match Group to Make First Significant Investment in India's Matrimonial Market with Shaadi.com
Match Group's Potential Investment in Shaadi.com Signals a Promising Future for India's Matrimony Market, as Online Dating Continues to Gain Traction
24 February 2023
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Kunal Tyagi
Match Group is in advanced discussions to buy out institutional shareholders of Shaadi.com and may invest in the majority of the platform's equity.
With over 5 million registered members, Shaadi.com is a well-known matrimonial website in India, while Match Group is the owner of dating apps like Tinder and OkCupid.
If the purchase is approved, it should provide Match Group access to India's marriage sector, which is predicted to grow quickly over the next few years and is projected to be worth over $1 billion.
According to reports, Shaadi.com, one of the major matrimonial websites in India, and Match Group, the US-based online dating industry behemoth, are in advanced talks. The conversation is centered on Match Group buying out the institutional shareholders of Shaadi.com and maybe investing in the significant equity of the platform. The news was released shortly after the CEO of Shaadi.com announced plans to IPO the company in 2023.
In India, Shaadi.com is a well-known website where people may find arranged marriages, and it has more than 5 million registered members. Since its inception in 1996, the website has assisted millions of people in finding their life companions. In India, where there is a growing market for online relationships and matrimonial services, Match Group, which owns well-known courting applications like Tinder, OkCupid, and Hinge, is interested in expanding its footprint.
The negotiations between the two firms have reportedly been going on for the last month and are finally nearing their conclusion. Match Group will be able to tap into Shaadi.com's enormous customer base and knowledge in the matrimonial sector, while Shaadi.com will be able to benefit from Match Group's technology and global reach.
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If the agreement is finalized, it will be Match Group's first sizable investment in the Indian marriage sector. Tinder is one of the most widely used dating applications in India, where the employer has been expanding its presence in recent years. The Match Group would get access to the fast-expanding Indian matrimonial industry through the purchase of a share in Shaadi.com.
The Indian online marriage industry is predicted to be valued at over $1 billion, and between 2020 and 2025, it is expected to grow at a CAGR of more than 14%. Along with Bharat Matrimony and Jeevansathi, Shaadi.com is one of the market's biggest participants. Shaadi.com could without a doubt increase its offerings and reach a bigger audience thanks to Match Group's investment, both in India and beyond.
In conclusion, the discussions between Match Group and Shaadi.com show the Indian matrimonial and online dating sectors are becoming increasingly active. Companies like Match Group and Shaadi.com are well-positioned to benefit from this trend as more individuals turn to the internet to find their current companions. If the merger is approved, it may be a game-changer for both businesses as they seek to increase their market share and product offerings in India and beyond.
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