Reliance Retail ropes in Former Amul MD RS Sodhi to strengthen its grocery and consumer brands segment
How the Appointment of RS Sodhi is Set to Boost Reliance Retail's Growth in the FMCG Sector
5 April 2023
The former managing director of Amul, RS Sodhi, has been hired by Reliance Retail to provide advice on the expansion of its food vertical, particularly in the area of fruits and vegetables.
Sodhi will concentrate on farmer integration in the fruit and vegetable vertical to assist Reliance Retail in enhancing its foothold in the consumer brands market.
Reliance Consumer Products, the FMCG division of Reliance Retail, has been actively growing via the introduction of new items and the creation of an omnichannel distribution network.
The former Managing Director of Amul, RS Sodhi, has been hired by Reliance Retail, the retail division of Mukesh Ambani's Reliance Industries, to assist the Isha Ambani-led company in expanding its food vertical with an emphasis on the fruits and vegetable market. Moreover, Sodhi will increase the company's market share in the consumer brands sector. To integrate farmers into the fruit and vegetable sector, which is directly related to the supermarket industry, he will serve in an advising capacity.
For more than 40 years, Sodhi oversaw Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells India's most popular dairy product, Amul. During his six-year term as Managing Director, Sodhi is credited with developing more than 50 new products. His position at Reliance Retail Ventures (RRVL), Reliance Industries' grocery division, is viewed as essential to advancing the latter's ambitious objectives in the food industry.
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In addition to its own Independence and Good Life brands, Reliance Consumer's current portfolio also includes the purchased Campa cola and Sosyo Hajoori soft beverages, Lotus chocolates, and Maliban cookies. Reliance Consumer Products, the FMCG division of RRVL, has been actively growing its market share by introducing new goods, including drinks sold under the Campa brand and home and personal care products.
The change occurs when RRVL establishes a distribution network using an omnichannel approach. Reliance Retail Ventures recorded combined sales of Rs 1,99,704 crore and a net profit of Rs 7,055 crore for the fiscal year that ended on March 31, 2022. The addition of RS Sodhi will help the company's footprint in the fiercely competitive FMCG industry, together with the prior employment of former Coca-Cola India chairman T Krishnakumar.