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Shark Tank India's Amit Jain Reveals What He Looks for in a Pitch

Amit Jain, CEO of CarDekho, discusses the top checkboxes for a successful startup pitch and shares his mantra for success

22 February 2023

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Kunal Tyagi

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  • The importance of a founder's qualities, such as enthusiasm, honesty, and a battling spirit, is emphasized by CarDekho CEO Amit Jain.

  • Jain is of the opinion that in order to obtain investment, a pitch should concentrate on the founder's talent, zeal, and assessment of the business and profit.

  • Jain observes a movement toward electric cars, particularly in the cycling industry, and predicts that as the availability of raw materials for batteries rises, adoption will accelerate.

Amit Jain, the co-founder, and CEO of CarDekho, recently discussed the startup success mantras and the qualities he seeks in pitches. Jain asserts that he initially assesses the founder's core values, which include zeal, perseverance, honesty, and the capacity to stand up for their vision.


Jain focuses on the founder's ability, the spark in their personality, and the assessment of business and profit when speaking of the top three boxes a pitch should check in order to receive finance. Jain feels that the founder is what creates the company, hence he lays a lot of attention on the founder's morals.


Jain also mentioned how people's purchase cycles were getting shorter and how there was a move toward electric vehicles, particularly in the cycling sector. When questioned about the prospects for EVs in India, Jain responded that he anticipates lower prices and greater adoption as the supply of raw materials for batteries increases.

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The main piece of advice Jain gives to entrepreneurs is to keep learning and work on improving themselves. He emphasizes that each founder must control their own destiny because there is no manual on how to achieve this.


In a prior interview, Jain also highlighted the significance of a founder's spark, which he describes as the type of marketing the individual excels at. An entrepreneur may bring in organic business by igniting their flame. The significance of sustainability in business is further shown by Jain's opinions on the future of EVs in India. More individuals are anticipated to transition to electric vehicles as the cost of EVs drops and the supply of raw materials for batteries increases. This trend toward sustainability offers companies the chance to develop original, ecologically beneficial solutions.


Amit Jain thinks that while a presentation should include a few elements, the founder's value system is ultimately the most crucial component. According to Jain, a successful startup is one where each entrepreneur finds their passion to generate organic business, learns something new every day, and strives to improve.

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