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Tata Communications Acquires The Switch for INR 486.3 Crore, Creates Powerhouse in Video Production and Transmission

Tata Communications and The Switch Team Up to Provide Fans with Immersive Live Video Experiences

2 May 2023

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Kunal Tyagi

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  • For INR 486.3 crore in cash, Tata Communications purchased The Switch Enterprises, a company that provides video transmission.

  • The acquisition is anticipated to provide full-service video production and transmission options for immersive, fast, and high-quality live video experiences.

  • The relationship between Tata Communications and The Switch has the potential to raise the bar for video transmission and production.

The Switch Enterprises, a New York-based supplier of video transmission services, was recently purchased by Tata Communications, a global provider of digital infrastructure, through its foreign subsidiary Tata Communications (Netherlands) B.V. for INR 486.3 crore in cash. Following regulatory approvals and customary adjustments, the acquisition was completed.


The merger of Tata Communications and The Switch is anticipated to provide viewers and fans with end-to-end video creation and transmission capabilities for immersive, high-quality live video experiences. The agreement is set to provide fans across the world some never-before-seen experiences, whether they are participating in esports, watching a live competition, or live streaming a concert.


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According to Tri Pham, chief strategy officer of Tata Communications, the purchase would benefit all parties involved and assist sports federations and broadcasters in providing quick-paced, interactive entertainment to fans throughout the world. According to him, immersive video experiences in real time will revolutionise business, and Tata Communications and The Switch working together will be a powerful force in developing such experiences.


The Switch's CEO, Eric Cooney, stated that the purchase marks a significant turning point in their growth trajectory and would allow them to broaden their horizons. The Switch is a leader in the industry, providing live production and transmission services to a large number of clients both domestically and overseas. He emphasised his enthusiasm for the collaboration with Tata Communications, which would enable them improve viewer experiences, go international, and support the growth journeys of their clients.


With the completion of this transaction, The Switch Enterprises has joined Tata Communications' Media and Entertainment Services business, which is led by Dhaval Ponda. The Switch's acquisition will enhance Tata Communications' live production capabilities, provide a dedicated platform for the media and entertainment industry, and offer end-to-end managed services. The partnership between Tata Communications and The Switch is poised to create new standards in the video production and transmission industry, providing unparalleled experiences to viewers and fans.

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