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Visa Ventures into the Future with $100 Million GenAI Fund

GenAI Gold Rush, Visa's $100 Million Fund Sparks Innovation Frenzy

3 October 2023

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Kunal Tyagi

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  • Visa has launched a $100 million venture fund to support startups in the generative artificial intelligence (GenAI) sector, signaling its commitment to innovation in the financial services industry.

  • The fund, led by Visa Ventures, aims to back disruptive startups working on GenAI technologies, commerce, and payments, leveraging advanced computer models that generate content from vast datasets.

  • Visa joins major tech players like Microsoft and Google in investing in the transformative potential of generative AI, recognizing its capacity to reshape not only tasks and content creation but also commerce on a fundamental level.

Global payments giant Visa has taken a bold step into the world of artificial intelligence with the launch of a $100 million venture fund aimed at supporting startups in the generative artificial intelligence (GenAI) space. This move reflects Visa's commitment to stay at the forefront of technology and innovation in the rapidly evolving financial services sector. The company aims to provide financial backing to startups focused on developing GenAI technologies, recognizing the transformative potential of this emerging field.


David Rolf, Head of Visa Ventures, expressed Visa's excitement about investing in disruptive venture-backed startups that are working on generative AI, commerce, and payments. Visa Ventures, the 16-year-old corporate investment arm of Visa, has a track record of actively investing in and partnering with companies in the payments and commerce sectors. This fund marks Visa's foray into the world of GenAI, where advanced computer models generate text, images, and other content using vast amounts of existing data as prompts.


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Generative AI has already made significant strides in tasks and content creation, but its potential extends beyond that. Jack Forestell, Chief Product and Strategy Officer at Visa, emphasized that this technology is poised to reshape not only how we live and work but also how commerce operates. As a result, Visa's venture fund signals the company's intent to not only stay ahead in the financial services industry but also leverage GenAI's capabilities to navigate the changing landscape of commerce and payments.


Visa joins a growing list of high-profile investors, including Microsoft and Alphabet's Google, who are betting on the future of generative AI. This move is a response to the buzz surrounding AI, particularly after the popularity of chatbots like ChatGPT. While the focus of generative AI has predominantly been on tasks and content creation thus far, Visa recognizes its potential to disrupt commerce in ways that are yet to be fully understood. The $100 million venture fund is not just an investment; it's a strategic move to be part of the transformational journey that generative AI promises in the world of payments and beyond.


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